Get more private patients with a website that builds trust.
We help surgeons build trust, attract self-pay patients, and convert visits into consultation bookings.
Figures shown are averages across our client practices and depend on individual practice metrics.
Your skills are world class.Your website should be too.
See what your private practice could be adding in monthly revenue.
Adjust the inputs to see your potential annual private revenue. Also available on its own page.
Your practice parameters
Your projected revenue
Patients near you are already searching for the procedures you offer. With a website that's easy to find and easy to trust, those searches could be worth around a year to your practice.
This calculator is based on averages across multiple specialties and is designed to give an indication.
Case studies.
Mr Toby Baring: transforming a private practice online.
Mr Andrew Chambler: a new brand, website and video for a shoulder specialist.
Why most practice websites underperform.
Most private practice websites are outdated, hard to use, and do little to build patient trust. Generic design, stock images, and weak SEO mean you're missing out on self-pay referrals, even if you're the best at what you do.
- 01
Most private practice sites aren't mobile-friendly.
- 02
Most give the patient no clear next step and no obvious way to book.
- 03
Generic stock images and no video.
- 04
No ongoing search engine work, so Google doesn't rank them.
- 05
New content added too rarely.
Grow the private side of your practice.
Ads are wasted money without a solid foundation. We build you a credible site that patients and search engines both trust, then bring local patients to it with carefully researched articles. A single well-written article can bring hundreds of visits a week and steady consultation bookings, and we write six of these for you every month. Once the site is established, it keeps working for you month after month.
Our services.
Website design and building
Custom-built, responsive websites tailored to showcase your expertise and attract more patients.
Search engine optimisation and content strategy
Show up consistently in search and educate patients with helpful articles.
Paid media and ads
Carefully managed paid campaigns that amplify an established organic presence, never replace one.
What’s included in our ongoing service.
We do all the creation for you, you just sign off the blog content.
SEO optimisation every month
Continuous on-page and local search work so you keep climbing, not sliding.
6 blog posts a month
Carefully researched content driving local traffic direct to you. More available if you need it.
Site updates
New services, team changes, imagery, kept current without you lifting a finger.
Monthly tracking reports + personal dashboard
Clear reports every month, and access to your own dashboard whenever you want it.
Why choose us, and how it works.
Three stages, minimal time required from you.
Book a call
We’ll review your current website (if you have one), understand how your private practice operates, and identify what’s holding you back from attracting more self-pay patients.
We design and build
From the design, copy and layout to professional video and search engine strategy, we do it all. You approve key stages, we handle the rest.
Your new site goes live
Your new site goes live fully optimised, mobile-ready, and built to convert visitors into patient enquiries, with support for updates, SEO, and future growth.
"Alchemy transformed my online presence, driving more traffic to my site and increasing the number of patients booking directly. The process was easy and they created video and photography for the new site as well. It's finally actually doing what I wanted it to."
Mr Andrew ChamblerConsultant Shoulder & Elbow Surgeon
"Working with Sam and Alchemy has been a superb experience. He has an excellent understanding of how to optimise one's digital presence. He made the process painless, taking initiative and only requiring my input at specific points. He turned my very mediocre website into something that is attractive, professional, slick and easy to use. I have seen an immediate increase in traffic. I would highly recommend Alchemy."
Mr Toby BaringConsultant Orthopaedic Surgeon
Frequently asked questions.
How long does the process take?
Most websites are live within 6–8 weeks. We handle everything, from planning and content to design and launch, and we try to keep the time required from you minimal. You’ll just need to review and approve a few key steps along the way.
I’m not tech-savvy, will I be able to use or update the site?
Yes, absolutely. We build all sites in WordPress, which is the industry standard for websites like this. Secure, fast and easy to use. You’ll be able to make basic updates yourself, or we can handle everything for you through our monthly support service.
What’s included in the package?
Our core package includes a custom-built website, mobile optimisation, professional photography and video, on-page SEO setup, a blog framework, and ongoing support for 30 days post-launch.
Can I add new services or change content later?
Yes, your website is fully flexible. You can add or edit services, team members, blog posts, and more. If you’d rather not manage it yourself, we offer monthly support that includes content updates, blog writing, and SEO optimisation.
Do you only work with surgeons?
Helping private surgeons is our current focus, but we’re already in discussions with other private specialists. If you’re a surgeon in another field or in another area of private medicine and like what you see, get in touch, we’d be happy to help if we’re the right fit.
Where do we film the video?
We usually recommend a non-clinical setting, as it helps put the viewer at ease and introduces you as a person first, surgeon second, which often breaks down the barriers people have.
Articles.
Browse all articles
Your homepage is your waiting room. What does it say?
Your homepage is your digital waiting room. Eight ways to make it build trust with private patients, plus a ten minute self-audit.
Why most surgeon websites fail to convert
Six reasons surgeon websites fail to turn visitors into enquiries, and how to fix each one. Practical guidance from a UK surgeon marketing agency.
Why marketing isn’t sales, and why that matters for surgeons
You cannot create surgical demand, only capture it. Why marketing and sales are different games, and what that means for a private practice.
10 common digital mistakes private surgeons make
The ten digital mistakes we see most on private surgeon websites and profiles, and the fix for each. From a UK surgeon marketing agency.
Free audit of your existing site.
Results straight to your inbox.
Ready to grow your private practice?
Let’s build a website and digital strategy that works as hard as you do.
Old Stock Exchange · St Nicholas Street · Bristol BS1 1TG