Privacy Policy

Effective Date: 7th July 2025
Business: Commotion Agency Ltd trading as Alchemy Med

This Privacy Policy describes how we collect, use, and protect your personal information when you visit or use our services on www.alchemymed.co.uk. By using the website, you agree to the terms of this Privacy Policy.

1. What Personal Data We Collect

We may collect the following types of information:

• Contact Information: Name, email address, phone number, business address
• Technical Data: IP address, browser type, device, referring website, and pages visited
• Enquiry Data: Any details you provide when you contact us via forms or email
• Marketing Preferences: Your opt-in/opt-out choices for newsletters or updates

2. How We Collect It

We collect your data through:

• Website forms (e.g. contact forms, sign-up forms)
• Direct communications via email or phone
• Cookies and tracking technologies
• Analytics tools (such as Google Analytics)

3. Why We Collect It

We use this data to:

• Respond to enquiries or support requests
• Provide and improve our services
• Send you information or marketing (only if you opt in)
• Analyse website usage to improve performance
• Comply with our legal obligations

4. Legal Basis for Processing

Our data processing is based on:

• Your consent (for marketing and cookies)
• Contractual necessity (to fulfil services)
• Legal obligations (e.g. recordkeeping)
• Legitimate interests (e.g. improving the website)

5. Cookies and Tracking

We use cookies to improve your experience. These may include:

• Essential cookies: Enable core site functionality
• Analytical cookies: Track usage (e.g. Google Analytics)
• Marketing cookies (if used): Tailor content or ads

You can manage cookie settings via your browser or reject all non-essential cookies using the cookie banner on first visit.

6. How We Store Your Data

Your personal information is stored securely. We take steps to protect against loss, misuse, or unauthorised access. Data is retained:

• For enquiries: up to 12 months
• For clients: up to 6 years after service for legal/tax purposes
• For marketing: until you unsubscribe or request deletion

7. Who We Share Data With

We only share your data with:

• Service providers (e.g. email, hosting, analytics tools)
• Subcontractors who support project delivery under NDA
• Legal or regulatory authorities, if required

We do not sell or trade your personal data.

8. Your Rights

Under UK and EU GDPR, you have the right to:

• Access your data
• Correct or delete it
• Object to processing
• Restrict how we use it
• Withdraw consent
• Request data portability

To exercise these rights, email sam@alchemymed.co.ukYou can also lodge a complaint with the Information Commissioner’s Office (ICO) if you feel your data rights are being violated.

9. Children’s Data

Our website and services are not directed to children under 16. We do not knowingly collect or store children’s personal data. If you believe we have collected such data in error, please contact us for immediate deletion.

10. Third-Party Links

Our website may include links to third-party sites. We are not responsible for their content or privacy practices. Please review their privacy policies before submitting any personal data.

11. Contact

If you have questions or concerns, please contact:
Commotion Agency Ltd trading as Alchemy Med
📧 Email: sam@alchemymed.co.uk
🌍 Website: www.alchemymed.co.uk

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