The site had been live for a while. It had a design. But it was attracting 161 visitors a month and generating zero organic enquiries, most of it direct traffic from people who already knew his name.
For anyone searching "shoulder surgeon London", or trying to understand a shoulder condition before choosing who to see, he didn't come up. Invisible to the patients who hadn't already been referred.
We rebuilt it. You can see it here - https://www.londonshoulderandelbow.org/
New design, built specifically for his practice, from scratch. Content built around what patients actually search: dislocations, rotator cuff tears, frozen shoulder, what surgery involves, what recovery looks like.
Articles written with clinical accuracy, structured so Google could understand them. Fast site, mobile-first, technical signals that tell search engines this is a credible source. Booking forms on every relevant page, no buried email addresses, no dead ends.
Patients don't just search Google anymore. They use AI tools, insurance directories, condition-specific searches. If your site isn't showing up across those places, you're only visible to people who already know your name.
That's a small pool.
We build practice websites that get found, and that turn visitors into enquiries.
Let's build a website and digital strategy
that works as hard as you do.
