Alchemy Med vs a Typical Web Agency

It’s not just a website - It’s their first impression

If you're a private surgeon in the UK, you probably didn’t start your practice thinking you'd need to compare marketing agencies.
But here you are, trying to figure out:

• Who can actually help me grow my practice?
• What’s the difference between a specialist and a generalist agency?
• Why are half of these agency websites full of buzzwords and vague promises?

This page breaks down how Alchemy Med compares to a typical web or marketing agency — and why the difference can cost (or earn) you tens of thousands in private patient revenue.

Quick Comparison: Specialist vs Generalist

Alchemy Med
✅ Built around surgeons/private practice
✅ Includes patient-friendly content
✅ SEO built-in
✅ Video and trust content included
✅ Optional ongoing growth support

Typical Web Agency
❌ Guesswork on healthcare
❌ You write the content
❌ SEO is a bolt-on
❌ You supply the media
❌ Project ends at launch

Why Most Agencies Get Healthcare Wrong

Let’s be clear - most generalist agencies are not incompetent.
They’re just not built for the level of trust, sensitivity, and regulation that private healthcare demands.

Here’s what usually goes wrong:

• They use generic templates with no understanding of clinical pathways
• They expect you to write your own copy
• They bury important content under vague dropdowns
• They don’t plan for SEO or search visibility
• They ignore patient psychology entirely

Read how we helped Mr Andrew Chambler rebuild a site that patients actually use →

What Happens When…

You Hire a Generalist Agency

• You get a pretty site, but it’s buried on page 5 of Google
• Patients don’t engage because it speaks in clinical terms
• You hire a separate SEO consultant six months later
• Enquiries stay flat — and you’re frustrated

You Hire Alchemy Med

• We write for patients and Google - from day one
• We bake in testimonials, trust blocks, and conversion flow
• You rank for searches like “private orthopaedic surgeon Bath”
• Enquiries increase

Explore our full service offer for surgeons →

Content Is Not Optional. It’s the Differentiator.

If three shoulder surgeons all list “rotator cuff repair” — how does a patient choose?

They choose the one who:

• Explains it clearly
• Shows their face
• Makes them feel reassured before they even book

That’s why every Alchemy Med project includes:

• A welcome video
• Patient testimonials
• Blog content that ranks for real searches

Location-Specific SEO Is Built In

We optimise your site to rank for searches like:

• “Private ACL surgeon Bristol”
• “Shoulder pain treatment Bath”
• “ENT specialist near me”

We do this by:

• Structuring your pages for local SEO
• Writing content patients are searching for
• Creating landing pages by region and speciality

Common Questions (and Honest Answers)

Why not just use Wix or Squarespace?
You could. But you’ll get a generic site that doesn’t rank, convert, or grow with you and you have to maintain it or find someone who will.

What if I already have a website?
Perfect. Depending on the existing complexity of your site, we’ll either rebuild it or improve it. We’ll tell you honestly what’s worth keeping and what you can lose.

How long does the process take?
Most projects take 4–6 weeks from onboarding to launch but depending on scheduling of video shoots this can take longer.

What if I’m not ready yet?
That’s okay. Book a free strategy call - no pressure, just clarity.

Final Thought

A generalist agency might build a pretty site.
We build one that actually books patients.

We understand:

• How surgeons think
• What patients fear and want to know
• What Google looks for

Let’s talk about your practice →

‍