July 21, 2025
Why Marketing isn't sales - And why that matters for SurgeonsMost private surgeons misunderstand marketing. They think it’s about “selling.” Converting. Closing. But here’s the truth: Sales is what happens when a patient is ready. Marketing is what happens before they are. And in private healthcare, that difference is everything. Let’s break it down.
July 14, 2025
10 common digital mistakes private surgeons make (and how to avoid them)Avoid the most common digital mistakes private surgeons make with their websites and marketing. Learn how to improve patient trust and grow self-pay enquiries.
July 14, 2025
How much should private Surgeons spend on Marketing in 2025?What is the average private practice spending on marketing each year? [2025 edition]
July 7, 2025
Marketing vs Referrals: What’s the best way to grow a private practice?Traditionally, private surgeons have grown through word of mouth and hospital referrals. While this still matters, modern practices are blending traditional referrals with digital marketing to stay competitive.
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