January 26, 2026
Healthcare Content Strategy for Multi-Location Practices and Health SystemsManaging content for a single medical practice is challenging enough. Now multiply that challenge across five, ten, or fifty locations, each with different staff, patient populations, and local market conditions. Without a coherent strategy, content becomes fragmented, duplicated, and inconsistent - confusing both search engines and the patients you're trying to reach.
February 4, 2026
How to Attract Patients to Your Clinic Using Content and Patient EducationYour clinic could be the best in your area, but if potential patients don't understand what you do, why they should trust you, or how you can help them, they'll book appointments elsewhere. Marketing that simply announces services or lists credentials doesn't connect with how people actually make healthcare decisions anymore.
January 13, 2026
Medical marketing agency vs. in-house marketing: which is right for your practice?Running a medical practice means juggling clinical responsibilities, staff management, patient care, and a dozen other priorities that compete for your attention every day. Somewhere in that mix, you need to figure out how to attract new patients and keep your schedule full. The question isn't whether marketing matters - you already know it does. The real question is who should handle it.
January 9, 2026
Why Marketing isn't sales - And why that matters for SurgeonsMost private surgeons misunderstand marketing. They think it’s about “selling.” Converting. Closing. But here’s the truth: Sales is what happens when a patient is ready. Marketing is what happens before they are. And in private healthcare, that difference is everything. Let’s break it down.
July 14, 2025
10 common digital mistakes private surgeons make (and how to avoid them)Avoid the most common digital mistakes private surgeons make with their websites and marketing. Learn how to improve patient trust and grow self-pay enquiries.
July 14, 2025
How much should private Surgeons spend on Marketing in 2025?What is the average private practice spending on marketing each year? [2025 edition]
July 7, 2025
Marketing vs Referrals: What’s the best way to grow a private practice?Traditionally, private surgeons have grown through word of mouth and hospital referrals. While this still matters, modern practices are blending traditional referrals with digital marketing to stay competitive.
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